To create interactive PDF files, you will need Adobe InDesign.
For the creation of the actual interactive elements, you may use a range of tools. You might also need tools to optimise videos and other files for viewing on mobile devices.
The list of tools below is only a recommendation:
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PDF: Adobe InDesign
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Images, slides, pop-ups, etc.: Adobe InDesign, Adobe Photoshop
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Optimising and converting videos: Handbrake
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Animations: Adobe Animate CC
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Optimising existing PDFs for web and mobile view: Adobe Acrobat Pro